23 December 2011

Trip Advisor usage

Over the past couple of years, I've posted a number of reviews of hotels (and some restaurants) on Trip Advisor.    TA recently sent me an email of encouragement, and in it they mentioned some readership figures - over 11,000 in total.   They also set out the countries in which readers were located.   The breakdown was as follows:
Your readers
41% of your readers are in United States
27% of your readers are in Australia
17% of your readers are in Israel
15% of your readers are in other countries

The property that attracted most readers (over 1000) was a hotel in Bangkok.  Presumably the longer that the review has been available to be read will mean that more people read it (although as a review ages, it moves further back on the site as later reviews are posted).  The Bangkok review was posted last June.  While this isn't recent, it's not a long time ago, either.  Perhaps surprisingly, the second most read was a review of the RACV Noosa resort (even though the review was only posted in August this year).   However, I haven't been to the USA since I've started posting on TA,  so none of the reviews relate to anything in the USA

2 comments:

  1. You are too modest gxh. Not only are your reviews widely read but they also receive many helpful votes from readers. I notice that you're very sparing when it comes to handing out "Excellent" ratings in your reviews.

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  2. Just received a similar email from TA. The breakdown of my readers on TA are 47% US,24% Spain, 8% Australia & 21% Other.

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